There is a pattern on how to be innovative and inspiring and you are about to find out what motivates some of the biggest companies.
But first, just have a quick look around you and you will notice that everybody knows WHAT they do, some know HOW they do it, meaning they have a system or a detailed path but there are very few around us that know WHY they do what they do. Why do you get out of bed in the morning? Ask yourself this question and avoid the "I need to make money" answer.
Define what is important to you and what you believe in. Define your dream. After this, ask yourself how are you going to deliver to the world your dream? This simpple pattern can be applied to any project we start around you will gather people who believe in the same dream and they will help you push into the market.
Remember Martin Luther King said "I have a dream" and not "I have a plan".